This article is part 2 of a four-part series.
Written by Martin Spriggs
In part 1 of this series, we explored the foundational elements of prospect database maintenance and activity tracking. The accuracy and completeness of your list will insure that your outreach activities to potential students and their parents will be as good as they can be. Only when your school records every “touch” with a prospect can you build an accurate picture of the relationship and determine next steps. These touches need to be faithfully recorded into the database by everybody who might have a role in the prospect nurture process.
Today’s post deals with another kind of process: prospect “acquisition.” Just how do you begin to build a useful database of prospects? Continue reading