Prospect Management for Schools — Part 2: Filling Your Database

This article is part 2 of a four-part series.

Written by Martin Spriggs

In part 1 of this series, we explored the foundational elements of prospect database maintenance and activity tracking. The accuracy and completeness of your list will insure that your outreach activities to potential students and their parents will be as good as they can be. Only when your school records every “touch” with a prospect can you build an accurate picture of the relationship and determine next steps. These touches need to be faithfully recorded into the database by everybody who might have a role in the prospect nurture process.

Today’s post deals with another kind of process: prospect “acquisition.” Just how do you begin to build a useful database of prospects? Continue reading

Lutheran Schools Need More Male Teachers

Written by Harmon Krause

I did not expect to hear anything unusual while MLC President Mark Zarling gave an update at my teachers’ conference. However, as Zarling gave his presentation on the college, he stated something that took me a bit by surprise. He said something that would make an applicable introduction for this article. He said, “Men aren’t going to college, and I don’t know why.”

Zarling’s comment comes from an even larger issue than men going to college — a lack of male educators. Continue reading

Prospect Management for Schools – Part One

This article is part 1 of a four-part series.

Written by Martin Spriggs

One important but often neglected function of any school office is “prospect management.” It wasn’t always that way. In the early days of our church-connected schools, we relied on filling our desks with the children of members and the only “managing” that we needed of those prospects was generating a list of all the kids in our congregation. We then simply made sure we had enough space, textbooks, and teachers to meet the need. Those days are over. Continue reading