Written by Laurie Gauger-Hested

In “Newsletters That Really Deliver, Part 1,” we discussed the importance of producing high-quality newsletters. As your public face, your newsletter should send two fundamental messages to parents: that you’re professionals who are giving their children an excellent education, and that you’re strong Christians who love Jesus and their children.

Part 1 listed three important directives for achieving this goal: (1) write with a smile on your face; (2) write humbly, which translates to “be brief”; and (3) write for the eye as well as the ear, which means using an easy-to-read format.

Part 2 has three equally important directives. Please read on. Continue reading →