This article is part 2 of a four-part series.

Written by Martin Spriggs

In part 1 of this series, we explored the foundational elements of prospect database maintenance and activity tracking. The accuracy and completeness of your list will insure that your outreach activities to potential students and their parents will be as good as they can be. Only when your school records every “touch” with a prospect can you build an accurate picture of the relationship and determine next steps. These touches need to be faithfully recorded into the database by everybody who might have a role in the prospect nurture process.

Today’s post deals with another kind of process: prospect “acquisition.” Just how do you begin to build a useful database of prospects? Continue reading →

This article is part 1 of a four-part series.

Written by Martin Spriggs

One important but often neglected function of any school office is “prospect management.” It wasn’t always that way. In the early days of our church-connected schools, we relied on filling our desks with the children of members and the only “managing” that we needed of those prospects was generating a list of all the kids in our congregation. We then simply made sure we had enough space, textbooks, and teachers to meet the need. Those days are over. Continue reading →